Artwork

Personalization, with a little more personality. Original, hand-drawn designs made just for you and created to feel at home on leather.

Your animal. Our doodle.

The Very Serious Doodle Project™

Send us photos of your dog, cat, horse, rabbit—or whatever creature runs your household—and we’ll create custom artwork based on your animal, designed for your leather piece.

Recognizable, charming, and intentionally a little imperfect. This is not a pet portrait. It is your companion, Dog Ear style.

The Very Serious Doodle Project™ began as a slightly silly idea to put a little more personality on a beautiful piece of leather. Hence the very serious name. It stuck.

Artwork add-on · $35

Choose a Journal for a Doodle · +$35 →

How it works

1Send their photos

Share a few clear favorites so we can see the face, markings, ears, and the little details that make them unmistakably them.

2We create their Doodle

We turn your animal into original Dog Ear artwork designed to work on leather. Personality: yes. Photorealism: absolutely not.

3You review the proof

You’ll see the artwork before it goes onto leather.

4We prepare it for leather

Once approved, we prepare the final artwork for your journal.

From photo to leather

Real pet. Very serious doodle. Actual leather.

French bulldog reference photo beside its custom Very Serious Doodle debossed into leather

Meet Stanley

Another real photo. Another very serious result.

Stanley the dog reference photo for a custom Very Serious Doodle
Stanley custom Very Serious Doodle debossed into Bordeaux leather
Tell us about you.

Drawn Conclusions™

Tell us who you are. We’ll draw our own conclusions.

Send us 3–4 things max about yourself—interests, favorite things, personality traits, running jokes, or the details that feel particularly yours. We’ll turn the evidence into one simple, original design created just for your leather piece.

You do not need to arrive with an art direction, a mood board, or a five-page creative brief. In fact, please don’t. Give us the clues. We’ll do the drawing.

Artwork add-on · $35

Choose a Journal for Drawn Conclusions · +$35 →

How it works

1Give us the evidence

Tell us 3–4 interests, favorites, quirks, or details that feel like you.

2We draw our conclusions

We turn those clues into one minimal, hand-drawn design. This is where you agree to trust the process a little.

3You review the verdict

You’ll receive a proof, with one consolidated round of edits included.

4You approve it

Once approved, we prepare the final artwork for your leather piece.

One appeal included. Proceed with a sense of humor.

Good to know

Standard leathers onlyArtwork is available on our standard leather collection.
Simple, hand-drawn styleThe charm is in the sketch—not microscopic detail. Because the artwork has to translate cleanly to leather, we may simplify the reference while keeping the bits that make it yours.
Proof before we make itYou’ll approve the artwork before it goes onto your journal. No surprise mystery animal appearing on your leather.